{"id":2134,"date":"2023-05-23T11:06:03","date_gmt":"2023-05-23T11:06:03","guid":{"rendered":"https:\/\/suparnaway.com\/?p=2134"},"modified":"2023-05-23T11:08:50","modified_gmt":"2023-05-23T11:08:50","slug":"storytelling-as-a-leadership-tool","status":"publish","type":"post","link":"https:\/\/suparnaway.com\/storytelling-as-a-leadership-tool\/","title":{"rendered":"Storytelling, a powerful tool"},"content":{"rendered":"\n<p>No matter what role you are in, you need to communicate a message, and storytelling has been known to be the effective way to do this. Why has storytelling been a powerful tool as far back as we can go? In her article for Management Today, J<a href=\"https:\/\/www.managementtoday.co.uk\/power-storytelling-leaders\/culture\/article\/1819865?bulletin=mtbulletinleadership&amp;utm_medium=EMAIL&amp;utm_campaign=eNews%20Bulletin&amp;utm_source=20230522&amp;utm_content=Leadership%20Lessons%20(216)::&amp;email_hash=\">ennifer Black outlines reasons that make storytelling a powerful tool<\/a>. <\/p>\n\n\n\n<p>The benefits of storytelling in management include improving relationships, communicating strategy, building culture, creating a shared vision, fostering shared learning, modeling excellence, supporting strategic management, and enhancing employee loyalty. Furthermore, you can build trust, as well as your brand through stories. <br><br>Successful storytelling builds connections and it often revolves around journeys, adversity, and resolution. You can use stories when you want to engage external stakeholders and even attract invesment. <br><br>Within the recruitment process, your story can help attract the right talent by conveying  pupose and values. Telling a good story is simple and there is a formula. Black brings to mind a story we all know, Little Red Riding Hood. The story starts with &#8216;the way things are&#8217;, Little Red Riding Hood heads to grandma with a basket of goodies. On comes a big, bad wolf bringing adversity to the main character. Finally, having been aided to safety by a woodsman, she is able to reach her grandma. Three simple elements to create a powerful story.  <br><br>A  good story, taccording to Black, should depict change, be detailed, engaging, and authentic. Ensure the narrative is simple, focusing on the audience&#8217;s needs and wants.<br><br>Author and brand strategist <a href=\"https:\/\/www.branddrivendigital.com\/four-cs-marketing-stories\/#:~:text=They%20are%20character%2C%20conflict%2C%20change%2C%20and%20context.\">Nick Westergaard shares his formula in the form of the 4C&#8217;s<\/a> for an effective story &#8211; character, conflict, change, context. <\/p>\n\n\n\n<p>Your customer or client, as per Nick, is the character of your story. Obstacles in their way are the conflict. A change occurs once the conflict is resolved (much like the Hero&#8217;s Journey). Finally, the context is the element of your story that makes it even more memorable. It is the environment, place, time, the very backdrop upon which the story is set. <br><br>Stories can propel the audience into a time, space and emotion that lead to better memory, and connection with the message. <br><br>(Image credit: Helena Perez Garcia)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter what role you are in, you need to communicate a message, and storytelling has been known to be the effective way to do this. Why has storytelling been a powerful tool as far back as we can go? In her article for Management Today, Jennifer Black outlines reasons that make storytelling a powerful&hellip;<\/p>\n","protected":false},"author":6,"featured_media":2135,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[16],"tags":[47,10,68],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storytelling, a powerful tool - The Suparna Way<\/title>\n<meta name=\"description\" content=\"No matter what role you are in, you need to communicate a message, and storytelling has been known to be the effective way to do this. Why has Storytelling is a powerful leadership tool. 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